Privacy Policy
Privacy Policy
Last Updated: [27 October 2025]
1. Introduction
Welcome to [Dogan London] ("we", "us", "our"). We are committed to protecting and respecting your privacy.
This policy explains how we collect, use, store, and share your personal data when you visit our website [www.websiteniz.co.uk], purchase our furniture, or interact with us. It outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For the purpose of data protection law, the 'data controller' is [Dogan London].
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Company Name: [Dogan London]
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Registered Address: [171 St. John`s Hill, London, SW11 1TQ, UK]
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Data Protection Contact (Email): [enquiries@doganlondon.co.uk]
2. What Personal Data Do We Collect?
We may collect, use, store, and transfer different kinds of personal data about you:
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Identity Data: Includes first name, last name, title, and username (if you create an account).
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Contact Data: Includes billing address, delivery address, email address, and telephone numbers. (This is essential for delivering furniture).
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Financial Data: Includes payment card details. (Note: We do not store your full card details; they are processed securely by our third-party payment processors, e.g., Stripe, PayPal).
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Transaction Data: Includes details about products you have purchased from us (e.g., "3-Seater Sofa, Grey Velvet"), order history, payments made, and order/delivery status.
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Technical Data: Includes Internet Protocol (IP) address, browser type and version, time zone setting, location, and operating system.
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Usage Data: Includes information about how you use our website, such as pages viewed, products browsed, and items left in your basket.
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Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties, and your communication preferences.
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Customer Service Data: Includes any information, queries, or complaints you provide when you contact our customer support team (e.g., regarding delivery, assembly, or product faults).
3. How Do We Collect Your Data?
We collect data through different methods:
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Directly from you: You provide data when you:
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Purchase a product (e.g., a bed, table, or sofa).
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Create an account on our website.
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Subscribe to our newsletter or marketing.
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Contact us with an enquiry or report a problem (e.g., via email, phone, or webchat).
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Leave a product review.
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Automatically: As you browse our website, we automatically collect Technical and Usage Data using cookies and similar technologies. Please see our separate [Cookie Policy'e link] for more details.
4. How and Why We Use Your Personal Data (Our Lawful Basis)
Under UK GDPR, we must have a "lawful basis" for using your data. Here is how we use your data and why:
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Purpose / Activity |
Type of Data |
Lawful Basis for Processing |
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To process and deliver your furniture order, including managing payments, fees, and charges. |
Identity, Contact, Financial, Transaction |
Performance of a Contract (To fulfil our sales contract with you). |
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To manage our relationship with you (e.g., customer service, delivery updates, returns, warranties). |
Identity, Contact, Transaction, Customer Service |
Performance of a Contract and our Legitimate Interests (to provide high-quality service). |
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To send you marketing communications (e.g., newsletters, special offers) if you have opted-in (consented). |
Identity, Contact, Marketing |
Consent. (You can withdraw consent at any time). |
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To send existing customers updates on similar products (e.g., matching chairs for a table you bought). This is known as "soft opt-in". |
Identity, Contact, Transaction |
Legitimate Interests (to grow our business). You can opt-out of this at any time. |
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To improve our website, product range, and marketing (e.g., using website analytics). |
Technical, Usage |
Legitimate Interests (to keep our site updated and relevant). |
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To comply with our legal or regulatory obligations (e.g., keeping financial records for HMRC). |
Identity, Transaction, Financial |
Legal Obligation. |
5. Who We Share Your Personal Data With
We will not sell your personal data. However, we may need to share it with trusted third parties to provide our services to you:
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Delivery & Fulfilment Partners: We must share your name, delivery address, and contact number with our courier partners or "two-man delivery" teams to get your furniture to your home.
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Payment Processors: [Örn: Stripe, PayPal, Klarna] to securely process your payments.
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Marketing Platforms: [Örn: Mailchimp, Klaviyo] to manage our email newsletters (only if you have consented).
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Website & IT Providers: Our e-commerce platform host [Örn: Shopify, Magento] and IT support agencies who help maintain our website.
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Professional Advisers: Lawyers, accountants, and insurers who provide services to us.
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Regulatory Bodies: HMRC, police, or other authorities if required by law.
6. International Data Transfers
Some of our third-party service providers (e.g., marketing or analytics tools) may be based outside the UK. If we transfer your data outside the UK, we will ensure it is protected by appropriate safeguards, such as ensuring the country has an "adequacy decision" from the UK, or by using UK-approved "Standard Contractual Clauses" (SCCs) or the "International Data Transfer Agreement" (IDTA).
7. Data Security
We have implemented appropriate technical and organisational security measures (such as SSL encryption for our website and strict access controls) to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.
8. Data Retention (How Long We Keep Your Data)
We will only keep your personal data for as long as necessary for the purposes we collected it for.
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By law, we must keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for UK tax purposes (HMRC).
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If you have consented to marketing, we will keep your data until you unsubscribe.
9. Your Data Protection Rights
Under UK GDPR, you have the following rights regarding your personal data:
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Right to be Informed: To know how we use your data (which is the purpose of this policy).
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Right of Access: To request a copy of the data we hold about you.
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Right to Rectification: To correct any inaccurate or incomplete data we hold.
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Right to Erasure (Right to be Forgotten): To ask us to delete your data (this is not an absolute right; for example, we cannot delete order data required by HMRC).
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Right to Restrict Processing: To ask us to stop processing your data in certain circumstances.
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Right to Data Portability: To receive your data in a machine-readable format.
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Right to Object: To object to us processing your data (especially for direct marketing).
To exercise any of these rights, please contact us at [enquiries@doganlondon.co.uk].
10. How to Complain
We aim to resolve any query or concern you raise about our use of your information. However, if you are not satisfied, you have the right to lodge a complaint with the UK's supervisory authority for data protection:
Information Commissioner's Office (ICO)
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Website: https://www.doganlondon.co.uk/
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Address: 171 St. John`s Hill, London, SW11 1TQ, UK
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Helpline: +971 5222 09 335
11. Cookies
Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience and improve our site. We use a cookie consent banner to manage your preferences for non-essential cookies. For full details on the cookies we use, please see our separate [Cookie Policy Sayfanıza Link].
12. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page, and the "Last Updated" date at the top will be revised.